When we turned 10 years old we did a campaign with Opt to help celebrate their 50th Anniversary. Now we're a teenager (13 years of Hello Cool World!) and we' thought we'd revisit these ads again. As far as we know our ad is the only example of a full frontal UNWRAPPED condom that's been on TV! : )
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
We are on a Mission to put Sex In Advertising where it belongs! Promoting safer sex in a way we think is going to be effective — by making it sexy!
Our mission is to re-frame risk management around this concept which we championed from the very beginning of our company, formed on Valentine's Day 2001, when we coined the phrase "pleasure management." This was the dawn of our decade-long affair with Options for Sexual Health, then known as Planned Parenthood Association of BC. We started working with Opt 13 years ago and have worked on most of their major campaigns since including their name change and re-branding.
This website & blog is a space to showcase our Sex Ed clients and reflect on our work and philosophy around sexual health and advertising. It's a portal to campaigns, but it's also an exploration of our process, as well as our beliefs around what works to promote safer sex, healthy relationships & sexual rights, and why we think the key to being effective is to address "the pleasure deficit" in sexual health education.