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Happy Valentine's Day! That's So Sexy PSAs Launched on CBC & GLOBAL IN BC!!

By Katherine Dodds On February 13, 2011 | 0 Comments

That's So Sexy - Hetero Version from Hello Cool World on Vimeo.

That's So Sexy - Gay Version from Hello Cool World on Vimeo.

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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

10 Years of Sexy, Sex-Positive Messaging

By David Ng On February 08, 2011 | 0 Comments

David condom

Wow! It's been almost 10 years since we begun this project, and it's so exciting to see this finally come to life and be aired on television.

The past 10 years has been a really great journey for not only myself, but for Hello Cool World. We've seen other youth sexual health projects take off, like the Star in Your Own Stories projects, which have taken place in several First Nations communities across British Columbia. 

The sexy, sex-positive approach works! The Opt campaigns, "Don't Be a Blank" and "We've Got a Room For You," have been very well received and look great on the buses. We have seen this over and over again. Acting out of fear of disease is a completely different approach than informing people of reasons to make positive decisions in their lives. And in our experiences, the positive decision making process impacts people far more effectively!

With the That's So Sexy PSAs, we wanted to take positive messaging to the next level entirely. Why not eroticize condom use in an ad to promote it? Since sex is used to sell absolutely everything else—from shampoo to cereal to jeans—why not use it to sell something to make it safer? That's So Sexy really is the embodiment of the ideal approach we like to take at Hello Cool World: making things fun, positive, and sexy (when appropriate, of course!). 

So here's to 10 years of putting sex in advertising where it belongs... and cheers to 10 more!

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David Ng is a Hello Cool World veteran with experience going back a decade. David first worked with us when he was just 14 years old as a participant in the youth advisory group for the sexual health education program Condomania. David directed the That's So Sexy PSAs in 2003 and has now re-cut it for 2011. He is currently on sabbatical in South Africa while he pursues a Masters in Gender Studies with a focus on international development.

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Options for Sexual Health

Putting Sex in Advertising Where It Belongs!



This website & blog is a space to showcase our Sex Ed clients and reflect on our work and philosophy around sexual health and advertising. It's a portal to campaigns, but it's also an exploration of our process, as well as our beliefs around what works to promote safer sex, healthy relationships & sexual rights, and why we think the key to being effective is to address "the pleasure deficit" in sexual health education.



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