Sexual Health (16)

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(Safe) Sex in Advertising

By Katherine Dodds On February 14, 2014 | 0 Comments

Sexy Ads 'unwrap' the mystery of safer sex!

When we turned 10 years old we did a campaign with Opt to help celebrate their 50th Anniversary. Now we're a teenager (13 years of Hello Cool World!) and we' thought we'd revisit these ads again. As far as we know our ad is the only example of a full frontal UNWRAPPED condom that's been on TV! : )

That's So Sexy - Hetero Version from Hello Cool World on Vimeo.

That's So Sexy - Gay Version from Hello Cool World on Vimeo.


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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

Today is World AIDS Day

By Katherine Dodds On December 01, 2012 | 0 Comments

December 1 marks World AIDS day and I am reflecting on over a decade of work Hello Cool World has done around sexual and reproductive health. 

When we first formed the company in 2001, two of our first clients were Vancouver Coastal Health's Condomania, and what was known then as Planned Parenthood BC, now Options For Sexual Health.

But today I am reminded also, a lesser known campaign we did in that first year of business for Deltassist. Our intended audiences was young women in Delta, and so, we gathered a few together and brainstormed what kind of campaign would work for them. 

The result was this image at left, which was playful enough to catch their attention, but had it's serous side on the reverse: 

"Going Fishing?" asks the goldfish in the condom on the front. "Careful what you catch" is what is says on the back. Followed by "Does he call you cold fish for playing safe? Tell him to be a good sport. Put it on because you can't put it back."

This little card proved very popular, and our ad hoc focus testing revealed that young gay men also liked it! 

Without being too hard sell, it answered fears that some young women and gay men felt about being the one to insist on protection, and the humour was an effective way to make the message memorable.

We have a lot to thank that group of girls in Delta for, as it set the tone for all our work to follow, we take a documentary approach to advertising in as much as we ALWAYS go to the audiences we want to reach to get insights into what mode and message will have meaning for them. We do this to be effective, of course, but it also is an important part of our Hello Cool World philosophy, empowering communities is as important to us as completing our 'deliverables' to clients.

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Planned Parenthood in the US goes Pink for Obama

By Katherine Dodds On November 07, 2012 | 0 Comments

It's the day after the US election, and Planned Parenthood declares Obama Reelection Is ‘Resounding Victory for Women’

Planned Parenthood Action Fund president literally jumping for joy when the news of Obama's reelection broke! 

Note: all images from Planned Parenthood Action's Live Election blog.

“This is a resounding victory for women. More than ever before, women’s health was a decisive issue in this election. Americans today voted to ensure that women will have access to affordable health care and be able to make their own medical decisions,” said Cecile Richards, President of Planned Parenthood Action Fund.

Pictured Above: Online HQ for the PP get out the vote! 

Here in Canada we were watching through the news and sites like this, and on my Facebook stream there seemed to be a collective sigh of relief. It also got me exploring the Planned Parenthood US sites a bit more and seeing the many connections with the work here in Canada. We at Hello Cool World through our work, and through this That's So Sexy blog, have been working in BC with Options for Sexual Health since it was Planned Parenthood BC. Now, our Canadian National organization, which is still connected with the international Planned Parenthood Federation is called the Canadian Federation for Sexual Health.

And we do have a lot of work to do here at home, as we have a Prime Minister that is our crazy equivalent to Mitt Romney. More on that in future blogs!

If anything this US election brought the issues of gender and reproductive health and rights front and centre in all progressive's minds. And that is, IMHO, a good thing. Also for Canadians.

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HBO's Girls Gets Everyone Talking About Sex

By Michelle Reid On May 16, 2012 | 0 Comments

Over on the LACE Campaign blog, we've been talking about HBO show Girls and it's realistic approach to talking about HPV. But it's worth a second look on the That's So Sexy blog, because it's tackling so many sexual topics in engaging, realistic ways that are seldom seen on TV.

Girls (HBO)

Only five episodes into the series, Girls has already tackled STIs, condoms, abortion, fetishes, sexting, and a range of emotions and responses to sexual scenarios. Unlike it's predecessor, Sex and the City (another show about four female friends in New York), the sex is seldom glamorous or multi-orgasmic. Instead, it reflects the experiences of many young women who are figuring out their sexuality: uncertain, experimental, and sometimes disappointing.

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Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.

Orgasm Inc & Dating Confidential in the Georgia Straight!

By Michelle Reid On February 06, 2012 | 0 Comments

Orgasm Inc posterThis Thursday, February 9th, Hello Cool World will be hosting a free screening of the great documentary Orgasm Inc!

If you're just hearing about it now, we're sorry to tell you that all seats are now reserved, but you can buy a copy of Orgasm Inc on our webstore (Canadian and US).

Following the film, there will be a great panel discussion taking on the topics in the film, and featuring experts in sexual health and sexuality. To learn about the panelists, check out the event e-flyer.

Dating Confidential, a research study that we have been collaborating with for the past several months, is also a sponsor of the event. The study, by PhD candidate and Hello Cool World research associate Cindy Masaro, examines the way older women are building relationships and taking risks. If you are over 25, female and living in North America, please see if you are eligible to take the study!

This past Thursday, there was a great write-up by Gail Johnson in the Georgia Straight about Dating Confidential and Orgasm Inc. It is a great read for anyone interested in the marketing of female sexuality and how studies like Dating Confidential and films like Orgasm Inc are crucial to developing a better public understanding of sexuality and sexual behaviour. The misinformation and myths about how women "should" feel or behave sexually are not only inaccurate but can also have negative health consequences.

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Options for Sexual Health

Putting Sex in Advertising Where It Belongs!



This website & blog is a space to showcase our Sex Ed clients and reflect on our work and philosophy around sexual health and advertising. It's a portal to campaigns, but it's also an exploration of our process, as well as our beliefs around what works to promote safer sex, healthy relationships & sexual rights, and why we think the key to being effective is to address "the pleasure deficit" in sexual health education.



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