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Happy Valentine's Day! That's So Sexy PSAs Launched on CBC & GLOBAL IN BC!!

By Katherine Dodds On February 13, 2011 | 0 Comments

That's So Sexy - Hetero Version from Hello Cool World on Vimeo.

That's So Sexy - Gay Version from Hello Cool World on Vimeo.

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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

Ready for Pleasure!

By Michelle Reid On February 09, 2011 | 0 Comments

Ready for Pleasure photoshoot

I was pretty surprised to find myself spending a weekend as a model- not to mention modelling while holding condoms with the help of my sexagenarian parents! But that’s what I was doing in November on the Ready for Pleasure shoot with Options for Sexual Health (Opt) and Hello Cool World.

Hello Cool World and Opt have worked together for years to create sexy advertising that promotes Opt’s sexual health services, education programs and advocacy- you can check out some of the campaigns we’ve created. With both organizations celebrating major milestones this year, as we turn 10 and Opt turns 50, we’re definitely ready for pleasure!

With the theme of getting ready for pleasure in mind, the team created amazing photos that reflected Opt’s values and services. They’re about giving everyone the tools and information they need for sexual pleasure, and the photos reflect the diversity of sexual expression and sexuality throughout the lifespan that Opt is passionate about!

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Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.

10 Years of Sexy, Sex-Positive Messaging

By David Ng On February 08, 2011 | 0 Comments

David condom

Wow! It's been almost 10 years since we begun this project, and it's so exciting to see this finally come to life and be aired on television.

The past 10 years has been a really great journey for not only myself, but for Hello Cool World. We've seen other youth sexual health projects take off, like the Star in Your Own Stories projects, which have taken place in several First Nations communities across British Columbia. 

The sexy, sex-positive approach works! The Opt campaigns, "Don't Be a Blank" and "We've Got a Room For You," have been very well received and look great on the buses. We have seen this over and over again. Acting out of fear of disease is a completely different approach than informing people of reasons to make positive decisions in their lives. And in our experiences, the positive decision making process impacts people far more effectively!

With the That's So Sexy PSAs, we wanted to take positive messaging to the next level entirely. Why not eroticize condom use in an ad to promote it? Since sex is used to sell absolutely everything else—from shampoo to cereal to jeans—why not use it to sell something to make it safer? That's So Sexy really is the embodiment of the ideal approach we like to take at Hello Cool World: making things fun, positive, and sexy (when appropriate, of course!). 

So here's to 10 years of putting sex in advertising where it belongs... and cheers to 10 more!

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David Ng is a Hello Cool World veteran with experience going back a decade. David first worked with us when he was just 14 years old as a participant in the youth advisory group for the sexual health education program Condomania. David directed the That's So Sexy PSAs in 2003 and has now re-cut it for 2011. He is currently on sabbatical in South Africa while he pursues a Masters in Gender Studies with a focus on international development.

Let's Put Sex in Advertising Where it Belongs!

By Katherine Dodds On January 28, 2011 | 0 Comments

That's So Sexy!

We are on a mission to put SEX IN ADVERTISING WHERE IT BELONGS! Promoting safer sex in a way we think is going to be effective — by making it sexy!

We are re-mixing our That's So Sexy PSA and launching this site as a portal to all our sexual health initiatives, and to all our sexual health partners and clients.

Our mission is to re-frame risk management around this concept which we championed from the very beginning of our company, formed on Valentine's Day 2001, when we coined the phrase "pleasure management." This was the dawn of our decade affair with Options for Sexual Health, then known as Planned Parenthood Association of BC. We started working with Opt 10 years ago and have worked on all their major campaigns since including their name change and re-branding.

And now, Opt is READY FOR PLEASURE! This is the theme they have adopted for their 50th birthday, which coincides with our own 10 year anniversary in February. Check out their 50th celebration plans.

Watch this site as we post our projects and keep it alive with our theoretical ramblings around sex and pleasure, and how to keep our selves and our loved ones safe while they play.

Game on!

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Options for Sexual Health

Putting Sex in Advertising Where It Belongs!



This website & blog is a space to showcase our Sex Ed clients and reflect on our work and philosophy around sexual health and advertising. It's a portal to campaigns, but it's also an exploration of our process, as well as our beliefs around what works to promote safer sex, healthy relationships & sexual rights, and why we think the key to being effective is to address "the pleasure deficit" in sexual health education.



Chee Mamuk's Put On Something Sexy


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