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Film Festival Season! Distribution & Campaign Stories...

By Katherine Dodds On September 18, 2012 | 2 Comments

BE PART OF THE STORY. SO THE STORIES GET TOLD.

Once upon a time, when we were working with Velcrow Ripper to launch Scared Sacred  (The first film of his trilogy which is being completed by the new release of  Occupy Love), the tag line 'Be part of the story, so the stories get told' emerged in our mass email template for Hello Cool World - it's still there for those of you that are on any of our 'lists'. It proved to be prophetic, as the entire marketing world has not only cottoned on to 'story telling' as the hot new buzzword (oh but it's actually ancient) for all the cool young campaigns.

But it's true, story has a power that moves people more than moralizing or rational arguments alone. But when a story well told, with emotional appeal, is backed up with both compelling facts and a call to action - it's heart, mind, and world changing. And of course this is what the best of documentaries do with the added audio visual vocabulary to bring to the proverbial table.

Which is why we've taken a documentary storytelling (and discovery) approach to all our projects, even the ad campaigns! 


I INTERRUPT THIS BLOG TO SHAMELESSLY PROMOTE FOUR FINE FILMS COMING TO VIFF!

(Listed here in screening order.) I've already got my tickets to the following films, made by fine filmmakers who are friends and colleagues. If you are in Vancouver get your tickets now! 

1. The Last White Knight • Dir. Paul Saltzman (Prom Night in Mississippi) • Premieres Sept 29, 8:45pm Empire Granville 4

2. Occupy Love • Dir. Velcrow Ripper (Scared Sacred, Fierce Light) • Premieres Oct 4, 9pm Empire Granville 1

3. Shadows of Liberty • Dir. Jean-Philippe Tremblay • Premieres Oct 5, 3:20 p, Empire Granville 5

4. Blood Relative• Dir. Nimisha Mukerji (65_RedRoses) • Premieres Oct 6, 6:45pm Empire Granville 2  


Our ongoing work on The Corporation has been a calling card, but that project is by no means over for me. I am still balancing my desire to truly have an impact on the corporate form itself, and to build a movement out of the consistently growing numbers of supporters who contact us. As happens at this time every year I have had a lot of filmmakers who are also fans of The Corporation inquiring about working with us. 

This blog began as a letter to one of these filmmakers, and as it turned into a manifesto of sorts I decided to blog-i-fy it for all to read. This season, this contemplation is being tempered with the need to create a real live business plan for growth as part of the VanCity Women Entrepreneurs program I was accepted into. Currently, I am getting support to work on this growth plan and will be give the opportunity to pitch it to potential lenders and investors.

As happens every time more filmmakers want us to take on their projects I do a lot of soul searching about what exactly we did for films before, and what I can realistically do for them. I've been backward engineering the successes and challenges fo the work with The Corporation...

The Corporation has been a project now for me, for over a decade. I was involved with The Corporation before it was even in production, and my role was far more than that of someone brought in after the fact. My roles were as producer and creative director of the website, and Creative director for the branding (we created the signature logo) plus "Director of Corporate Communication" - an ironic title reflective of my role not as a publicist but as the producer/director of the entire grassroots outreach.

All efforts were centred around having the website as our communications hub and tool. With Mark Achbar's help I raised 100K for the website and leveraged 100K more from distribtuors in four countries, who collectively spent a million in advertising all directing traffic to our website, which continues to have a significant amount of traffic ten years later. In essence, a campaign needs to be produced and directed, and the resources required, as well as the timeline are much the same as making a film! 

 Read More... 
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

Collaborating for the Cause

By Colette On September 01, 2011 | 0 Comments

KENSINGTON & HELLO COOL WORLD - STRATEGIC PARTNERS IN HYBRID DISTRIBUTION

Robert Lang

I recently had the privilege of meeting with the talented folks over at Kensington Communications that created RAW OPIUM: PAIN PLEASURE PROFITS, one of the documentary projects Hello Cool World has been involved with over the past year.

I was eager to sit down with producer Robert Lang and Kensington’s social media lead Amanda Connon-Unda to get a full update.

Kensington first approached Hello Cool World (HCW) last fall looking for strategy advice on self-distributing their film. In May, we worked with Kensington to host the world premiere of RAW OPIUM at DOXA and to strategize grassroots outreach across North America.

 Read More... 

Colette joined Hello Cool World team back in 2003 and was a key organizer for The Corporation and The Take's grassroots outreach efforts across North America.

After being inspired by the organizing and awareness building potential of the internet and social issue films, she returned to school to study Communications and sharpen her skills.

Once graduating, Colette returned to Hello Cool World once again as a grassroots campaign consultant. She is now the Director of Distribution for Hello Cool World's new fair trade distribution arm.


Join Hello Cool World tonight for a 65_RedRoses benefit screening at The Ridge

By Colette On April 27, 2011 | 0 Comments

Eva heart photo

ENTER TO WIN 65_REDROSES TICKETS!

Join the Hello Cool World outreach team at the Ridge Theatre tonight (Wed, April 27) from 7pm-9pm for a special 65_RedRoses screening. We'll be there with our cameras taking photos paparazzi-style, interviewing guests for our blog and promoting the #4Eva Movement For Organ Donation.

Proceeds from the event will go to the Transplant Research Foundation of BC.

 Read More... 

We <3 librarians!

By Jorge On April 18, 2011 | 0 Comments

 

The Hello Cool World distribution team travelled to Victoria just over a week ago
to promote the educational versions of 65_RedRoses and The Corporation at the BC
Library Conference (April 7-8).
Our distribution coordinator, Jorge, arrived in Victoria on Friday morning, and
after picking up a large bouquet of Fair Trade red roses, he set up a table at the
conference’s trade show. The conference took place at the Victoria Convention
Centre, next to the Empress Hotel, overlooking Victoria’s inner harbour.
The Hello Cool World booth provided information to conference participants about
our distribution campaigns, and informed library executives about how to acquire
educational versions of Hello Cool World’s educational titles for their collections.
Conference participants were eager to know about our films, which gave Jorge a
perfect chance to spread the word about our fair trade distribution practices and
our exciting campaigns!

As the newest member of the the Hello Cool World distribution team, I travelled to Victoria just over a week ago to promote the educational versions of 65_RedRoses and The Corporation at the BC Library Conference (April 7-8).

 Read More... 

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