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Occupy Love: The beginning is here!

By Colette On April 22, 2013 | 0 Comments

Occupy Love banner

Help us reach our goal of 5000 boosts by midnight April 25!

Hello Cool World is excited to be working on the media relations for Occupy Love, an inspiring new documentary from award-winning Canadian filmmaker Velcrow Ripper (Scared Sacred, Fierce Light). Occupy Love explores the cultural uprisings of our time from the Occupy Movement and Arab Spring to the European Summer and environmental protests and asks the question, “How could the crisis we are facing become a love story?”.

Check out the trailer HERE.

Occupy Love is being self-distributed by a talented team led by Velcrow and producers Nova Ami and Ian Mackenzie. Their crowd sourced, social media driven approach to distribution is consistent with the theme of the film, which successfully raised $80,000 through the crowd-funding platforms IndieGoGo and Kickstarter! 

The global response to the film has been amazing with over 200 grassroots screenings being self-organized by individuals and organizations in over 25 countries, and more being added every day. The largest community screening so far took place in Porto Allegre, Brazil on April 11th attracting a whopping 1,500 attendees!

We look forward to watching the momentum grow!

Occupy Love marks the completion of Velcrow's Fierce Love Trilogy, a twelve-year journey which began with Scared Sacred, named one of Canada’s Top 10 movies of 2004, and winner of the 2005 Genie (Canadian Academy Award) for best feature documentary. It continued with 2008′s award winning Fierce Light: When Spirit Meets Action. (We've got a special to buy both these DVDs on our webstore for 40% off.)

We worked on outreach and DVD production for Scared Sacred. As with our work with The Corporation, and The Take, we've been inspired by how films with a social message, can find audiences and inspire those audiences to action. All these films are available on our webstore, and all our profits go to our campaigns, and now also to the distribution platform for social cause media we are developing. Check out our proposal to  CFC's IdeaBOOST program, and please BOOST us, our dream is to better help films like Occupy Love engage with audiences, and to encourage audiences to organize actions as well as screenings.

Occupy Love is a moving, transformative, heartfelt film, featuring Ripper’s signature stunning visuals and rich soundscapes along with interviews from leading visionaries including Naomi KleinBill McKibbenJeremy Rifkinbell hooks and Charles Eisenstein

The Occupy Love US theatrical tour starts Friday, May 3, 2013 in New York City, with screenings and special events to follow in Los Angeles, San Francisco, Santa Cruz and Seattle.

Coming to Canadian theatres starting June 2013! Check out more screenings and opportunities to get involved after the page break...

 Read More... 

Colette joined Hello Cool World team back in 2003 and was a key organizer for The Corporation and The Take's grassroots outreach efforts across North America.

After being inspired by the organizing and awareness building potential of the internet and social issue films, she returned to school to study Communications and sharpen her skills.

Once graduating, Colette returned to Hello Cool World once again as a grassroots campaign consultant. She is now the Director of Distribution for Hello Cool World's new fair trade distribution arm.

The French Connection

By Katherine Dodds On April 03, 2013 | 0 Comments



Dear friends,

Help us find a spectacular copy-writer in French!

Hello Cool World is looking for experienced Francophone copywriters with a taste for social justice. We need to communicate with you in English, but we need true word-crafting expertise in French, with a current understanding of Quebec culture.

We need pitch writing, tag lines and ad-style copy for a bilingual non-profit identity project, and we are looking for someone with experience* in these areas, but who wants to use their powers of persuasion for good!

We are well aware that concepts and creative ideas don't all translate directly, and that word crafting takes a certain kind of finesse. We're also a company that is unashamedly go-gooders, and all our clients do meaningful work. For this project, our client is Inter Pares. We've worked with these fine folks several times before, but this time we are being stretched to become a truly bilingual company, and we need to find a person, or people who fit with our sensiblity and that can provide us with some high-level writing in French, that takes into consideration the process we have already undergone so far. 

Contact by email with your resume if this is you, and give us an example of your copy-writing. Please let us know your hourly freelance rate.

* we are not looking for good writers only, but for people who have done this kind of work specifically, for other clients, and who understand the back-and-forth process that identity work entails. 

For some of our work in progress, see the surveys we just launched of logo drafts.

 Read More... 

Beginning a Branding Process with Inter Pares

By Katherine Dodds On November 05, 2012 | 0 Comments


UPDATE: Anyone in Canada or the US can now fill our our our Inter Pares Audience Survey and enter to win any item from our Webstore

Two weeks ago we kicked off the branding and positioning project in Ottawa, meeting with Inter Pares staff and getting feedback from the board who were attending their annual board workshops. 

This weekend was Media Democracy Days in Vancouver, and Hello Cool World had a table, showcasing many of our projects and campaigns. Since it was a veritable pool of the right sorts of folks to seek opinions from, we decided it was the perfect place to hold an informal focus test. We offered a chance to win one of the DVDs off our Hello Cool World webstore in exchange for about 15 minutes of their time to take a survey which asked them to review the Inter Pares logo, website, and brochure and answer a few questsions about these materials.

Most of our fellow tablers, were happy to help, as well as more than a few passers by, and in amongst a day of conversations about media, democracy, and our own set of projects, which include a new high school cut of The Corporation, we managed to get 15 surveys filled out, and lots of great feedback. We'll be putting the survey on line, in both Engish and French so watch for the link and help us gather feedback from our networks.


We've worked with Inter Pares a few times over the years, creating the "Take Back the Day" and "Give Something Big" campaigns as well as designing their general brochure. We're strong believers in their work, and look forward to a year of collaborating with them, and their supporters, to give all their communications materials a new 're-freshed' identity.

Having build our own reputation through critique of corporate globalization, we at Hello Cool World simply don't do corporate branding. Period. But we do believe in using the tools of the advertisers, and the power of branding, to do good work for good people — like Inter Pares. Our version of "social" branding re-frames the very idea of branding, and uses a grassroots approach to engage our intended audiences in the process, and we hope, to get their support! 

We will be talking to a selection of Inter Pares' donors and funders, long term and newly joined, to get their insights on what the organization means to them, and why they deserve support. As well we will be seeking opinions from beyond the converted, looking at what it takes to engage, in particular, younger audiences who may not have heard of Inter Pares.

Our greatest challenge will be to create simplified messages, that still authentically speak to what they are all about. For an organization that does so many things, this may be hard to express in one elevator speech.

For the moment, we are in a mode of gathering as wide a range of opinions and views on both their work itself, their image and their reputation in the community of like-minded organizations.

 Read More... 

Hello Cool World Team Gathers Today to Draft our Business Mission and Vision!

By Katherine Dodds On November 26, 2011 | 0 Comments

We are a mission driven social venture business! So what exactly does that mean? We drafted a small flyer before our trip to Bioneers that connected our business vision to some of our projects that will be our priorities in the coming year.

For Hello Cool World, campaigns are mission critical.  Whether we are using a film to launch a movement, or creating a campaign from the ground up, we care about the long-term engagement of communities around a cause.

As social entrepreneurs we run a triple bottom line company. As film distributors we are defining fairer trade for films with a social message. We offer a higher return to filmmakers and use our profits to sustain campaigns.

One example will be our work around the film 65_RedRoses.

We are the Canadian distributor for 65_RedRoses, the award-winning documentary about Eva Markvoort. Tomorrow we will be shooting interviews with directors Nimisha Mukerji and Philip Lyall, Cyrus McEachern,Eva's friend and collaborator on the photo project that has become the heart of our upcoming campaign.

65_RedRoses chronicles Eva’s battle with Cystic Fibrosis (CF) and the double-lung transplant that gave her two more precious years of life. Tragically Eva lost her battle with CF at only 25. Her legacy is, the film and campaign for organ donation and CF Awareness she helped create – Live Life. Pass it On. #4Eva.

Modelled on our partnership with BC Transplant, we are spearheading a global awareness campaign. Our vision includes community screenings across North America to support the upcoming US premiere on OWN.

 Read More... 

Collaborating for the Cause

By Colette On September 01, 2011 | 0 Comments


Robert Lang

I recently had the privilege of meeting with the talented folks over at Kensington Communications that created RAW OPIUM: PAIN PLEASURE PROFITS, one of the documentary projects Hello Cool World has been involved with over the past year.

I was eager to sit down with producer Robert Lang and Kensington’s social media lead Amanda Connon-Unda to get a full update.

Kensington first approached Hello Cool World (HCW) last fall looking for strategy advice on self-distributing their film. In May, we worked with Kensington to host the world premiere of RAW OPIUM at DOXA and to strategize grassroots outreach across North America.

 Read More... 

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