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Beginning a Branding Process with Inter Pares

By Katherine Dodds On November 05, 2012 | 0 Comments

SURVEYING A WILLING POOL OF PROGRESSIVES TO HELP PROMOTE INTER PARES

UPDATE: Anyone in Canada or the US can now fill our our our Inter Pares Audience Survey and enter to win any item from our Webstore

Two weeks ago we kicked off the branding and positioning project in Ottawa, meeting with Inter Pares staff and getting feedback from the board who were attending their annual board workshops. 

This weekend was Media Democracy Days in Vancouver, and Hello Cool World had a table, showcasing many of our projects and campaigns. Since it was a veritable pool of the right sorts of folks to seek opinions from, we decided it was the perfect place to hold an informal focus test. We offered a chance to win one of the DVDs off our Hello Cool World webstore in exchange for about 15 minutes of their time to take a survey which asked them to review the Inter Pares logo, website, and brochure and answer a few questsions about these materials.

Most of our fellow tablers, were happy to help, as well as more than a few passers by, and in amongst a day of conversations about media, democracy, and our own set of projects, which include a new high school cut of The Corporation, we managed to get 15 surveys filled out, and lots of great feedback. We'll be putting the survey on line, in both Engish and French so watch for the link and help us gather feedback from our networks.

WE'RE EXCITED TO PUT THE HELLO COOL WORLD APPROACH TO WORK FOR INTER PARES! 

We've worked with Inter Pares a few times over the years, creating the "Take Back the Day" and "Give Something Big" campaigns as well as designing their general brochure. We're strong believers in their work, and look forward to a year of collaborating with them, and their supporters, to give all their communications materials a new 're-freshed' identity.

Having build our own reputation through critique of corporate globalization, we at Hello Cool World simply don't do corporate branding. Period. But we do believe in using the tools of the advertisers, and the power of branding, to do good work for good people — like Inter Pares. Our version of "social" branding re-frames the very idea of branding, and uses a grassroots approach to engage our intended audiences in the process, and we hope, to get their support! 

We will be talking to a selection of Inter Pares' donors and funders, long term and newly joined, to get their insights on what the organization means to them, and why they deserve support. As well we will be seeking opinions from beyond the converted, looking at what it takes to engage, in particular, younger audiences who may not have heard of Inter Pares.

Our greatest challenge will be to create simplified messages, that still authentically speak to what they are all about. For an organization that does so many things, this may be hard to express in one elevator speech.

For the moment, we are in a mode of gathering as wide a range of opinions and views on both their work itself, their image and their reputation in the community of like-minded organizations.

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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

Media Democracy Days are on their way!

By Katherine Dodds On November 07, 2011 | 0 Comments

This year MDD is plural! So check out our table on SATURDAY. Lots of great panels, speakers and info tables will be there. Check out their program, and plan your weekend around this inspiring and FREE event. You do need to registier though...

Last year we had a table, we rolled out our own poppy icon stickers -- to remember the vicitims of the drug war. This FIVE petalled opium poppy is available in sticker format. This year Hello Cool World will have a table again, where we will be featuring all our projects, giving away poppy stickers, and showing off our LACE. And if you want to buy our cool poppy stickers AND the new posters we've done for The Corporation, we now have them all for sale on our webstore!

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Conversations and Change at Media Democracy Day

By Lizzy Karp On November 09, 2010 | 0 Comments

Hello Cool World was proud to be a part of Media Democracy Day 2010!

On a chilly Saturday afternoon at the Central Branch of the Vancouver Public Library hundreds of people congregated to celebrate and discuss the current state of media. Workshops, including the opening keynote by Tony Burman of Al Jazeera English, were filled and people turned away.

The Media Fair was abuzz and full of energy, attended by people who create change and are media-makers themselves – journalists, photographers, bloggers and social media junkies.

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Hailing from the mountain town of Salt Lake City, Utah, Lizzy enjoys picnics, reading on a lazy Sunday morning and adventurous bike rides. After learning about books at the University of Toronto she now calls Vancouver home. She joined Hello Cool World as a member of the LACE campaign action team, and luckily for us, decided to stick around.

Hello Cool World at Media Democracy Day 2010

By Lizzy Karp On November 05, 2010 | 0 Comments

Hello Cool World at Media Democracy Day!

mdd day video

Media Democracy Day - a day of action, activism, dialogue and connection, is happening this Saturday, November 6 in Vancouver and we are thrilled to be a part!

To get excited for Media Democracy Day a lovely member of the MDD  team came to the Hello Cool World headquarters to interview David and I about the importance of events like Media Democracy Day and to celebrate our Fair Trade Distribution model and motto of Ideas to Audiences, Audiences to Action, Action to Outcome. Watch our interview! (Picture above).

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Happy Halloween! (with a touch of LACE)

By Katherine Dodds On October 31, 2010 | 0 Comments

It's pumpkin carving day! But first...a little revelling in LACE!

It is Halloween, but all I can think of is LACE. There's  also lots going on in the coming weeks at Hello Cool World - but before I tell you about Media Democracy Day, the new films we are working on, and the soon to be ramped up Campaign For Organ Donation centred around Eva Markvoort's story  in 65_Red Roses... I just have to take a moment to revel in this past week of Pap celebrations. Because it was a resounding success!

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