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Celebrate National Canadian Film Day!

By Katherine Dodds On April 29, 2014 | 0 Comments

It's National Canadian Film Day!

We of course have many fantastic Canadian films available on our webstore - but as distributors we would be remiss in not tooting the horn of our two major titles:

The Corporation & 65_RedRoses.

THE CORPORATION ~ In preparation for our upcoming Off The Couch campaign - do our survey for Fans of The Corporation, and Save the date for the upcoming Vancouver screening on May 26.

65_REDROSES ~ On the heels of Organ Donation Week and the beginning of Cystic Fibrosis Awareness month - we are offered deep discounted specials for bulk orders of 65_RedRoses. (only in Canada) Spread our #4Eva Campaign by sharing this remarkable Canadian film with everyone you know!

BIG congratulations are also due to filmmaker Nimisha Mukerji (director of 65_RedRoses and Blood Relative) who is going receive a well-deserved award from Women in Film Vancouver tomorrow night.

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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

Occupy Love: The beginning is here!

By Colette On April 22, 2013 | 0 Comments

Occupy Love banner

Help us reach our goal of 5000 boosts by midnight April 25!

Hello Cool World is excited to be working on the media relations for Occupy Love, an inspiring new documentary from award-winning Canadian filmmaker Velcrow Ripper (Scared Sacred, Fierce Light). Occupy Love explores the cultural uprisings of our time from the Occupy Movement and Arab Spring to the European Summer and environmental protests and asks the question, “How could the crisis we are facing become a love story?”.

Check out the trailer HERE.

Occupy Love is being self-distributed by a talented team led by Velcrow and producers Nova Ami and Ian Mackenzie. Their crowd sourced, social media driven approach to distribution is consistent with the theme of the film, which successfully raised $80,000 through the crowd-funding platforms IndieGoGo and Kickstarter! 

The global response to the film has been amazing with over 200 grassroots screenings being self-organized by individuals and organizations in over 25 countries, and more being added every day. The largest community screening so far took place in Porto Allegre, Brazil on April 11th attracting a whopping 1,500 attendees!

We look forward to watching the momentum grow!

Occupy Love marks the completion of Velcrow's Fierce Love Trilogy, a twelve-year journey which began with Scared Sacred, named one of Canada’s Top 10 movies of 2004, and winner of the 2005 Genie (Canadian Academy Award) for best feature documentary. It continued with 2008′s award winning Fierce Light: When Spirit Meets Action. (We've got a special to buy both these DVDs on our webstore for 40% off.)

We worked on outreach and DVD production for Scared Sacred. As with our work with The Corporation, and The Take, we've been inspired by how films with a social message, can find audiences and inspire those audiences to action. All these films are available on our webstore, and all our profits go to our campaigns, and now also to the distribution platform for social cause media we are developing. Check out our proposal to  CFC's IdeaBOOST program, and please BOOST us, our dream is to better help films like Occupy Love engage with audiences, and to encourage audiences to organize actions as well as screenings.

Occupy Love is a moving, transformative, heartfelt film, featuring Ripper’s signature stunning visuals and rich soundscapes along with interviews from leading visionaries including Naomi KleinBill McKibbenJeremy Rifkinbell hooks and Charles Eisenstein

The Occupy Love US theatrical tour starts Friday, May 3, 2013 in New York City, with screenings and special events to follow in Los Angeles, San Francisco, Santa Cruz and Seattle.

Coming to Canadian theatres starting June 2013! Check out more screenings and opportunities to get involved after the page break...

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Colette joined Hello Cool World team back in 2003 and was a key organizer for The Corporation and The Take's grassroots outreach efforts across North America.

After being inspired by the organizing and awareness building potential of the internet and social issue films, she returned to school to study Communications and sharpen her skills.

Once graduating, Colette returned to Hello Cool World once again as a grassroots campaign consultant. She is now the Director of Distribution for Hello Cool World's new fair trade distribution arm.


We Have a Dream... Machine

By Katherine Dodds On April 05, 2013 | 0 Comments

Help us reach our goal of 5000 boosts by midnight April 25!

At Hello Cool World we really are dreamers, and it's a good thing too. We dream of tools for social change, amplification engines for all our visions of alternative futures. The dream is what keeps me going.

Watch our short video & BOOST the Dream Machine

There is a story behind every dream. Since I learned to read (such a long time ago), the technology that is the alphabet changed my life forever. But I also had the first massive moment of facing my limits because I had always assumed that once a person learned to read, they simply went on to read all the books. Which is what I set out to do. 

The moment when I realized I could never read all the books was devastating. I also discovered there were more languages than I could ever learn. The tower of babble fell on my five-year old self, already drunk on fermented knowledge apples. It was one of my most profound moments, the friction between desire and reality, and I never recovered from learning my personal limits. 

Since then I have been obsessed with systems. And collaborations. Things that help people do more than what they can do alone. And which is why, in such a personal way, I fell in love with the possiblities of the internet.

When we began working on The Corporation over a decade ago, our dream was to mobilize a grassroots network that connects audiences to ideas and actions. I remember excited conversations with Mark Achbar, before the film was even in production, about grassroots outreach and the possiblities of email. We were excited about websites and heady over hypertext. It was a time when blogs barely existed, and Facebook and Twitter were years away.

But the people and projects behind the technology were the point all along. What I fell in love with was the power of connecting people. We had a grassroots hit on our hands armed with little more than an email list. As we foraged forward, we built the technological infrastructure to go with it, a centralized platform to create and launch campaigns. We always liked to say that our platform balanced content, technology and outreach.

And I could not have done ANY of this alone. Films take teams of people. So do websites, databases and strategies. What we built in the early days (with the strategic advice of Scott Nelson and the hands-on help of Phillip Djwa, followed by David Griffith, and more recently with Atef Abdelkefi & Sandy Haksi), has been serving us well. 

But now, we at Hello Cool World are up against the limits of our old code, and in the face of new  frontiers it's time to BOOST our platform to new heights. In a way that will offer the economy of scale to our potential user and investors.

This platform connects all the work we have been doing. We are putting into practice everything we have learned before, during and after the launches of The Corporation and other documentaries The Take, Scared Sacred, and 65_RedRoses, as well as from book projects like Naomi Klein's The Shock Doctrine and Picturing Transformation, Nexw-áyantsut, the book I am co-writing (with Chief Bill Williams and Nancy Bleck) for the Uts'am Witness Project. We're drawing on our experience with LACE Campaign, promoting cervical cancer awareness, and our many sexual health campaigns and cross-cultural projects, all of which require mobilizing and connecting people around a cause. We're proud of what we've accomplished and if we can scale it up, we believe we can do more good for more people. 

Make our dreams come true, not only for us, but for you.

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Film Festival Season! Distribution & Campaign Stories...

By Katherine Dodds On September 18, 2012 | 2 Comments

BE PART OF THE STORY. SO THE STORIES GET TOLD.

Once upon a time, when we were working with Velcrow Ripper to launch Scared Sacred  (The first film of his trilogy which is being completed by the new release of  Occupy Love), the tag line 'Be part of the story, so the stories get told' emerged in our mass email template for Hello Cool World - it's still there for those of you that are on any of our 'lists'. It proved to be prophetic, as the entire marketing world has not only cottoned on to 'story telling' as the hot new buzzword (oh but it's actually ancient) for all the cool young campaigns.

But it's true, story has a power that moves people more than moralizing or rational arguments alone. But when a story well told, with emotional appeal, is backed up with both compelling facts and a call to action - it's heart, mind, and world changing. And of course this is what the best of documentaries do with the added audio visual vocabulary to bring to the proverbial table.

Which is why we've taken a documentary storytelling (and discovery) approach to all our projects, even the ad campaigns! 


I INTERRUPT THIS BLOG TO SHAMELESSLY PROMOTE FOUR FINE FILMS COMING TO VIFF!

(Listed here in screening order.) I've already got my tickets to the following films, made by fine filmmakers who are friends and colleagues. If you are in Vancouver get your tickets now! 

1. The Last White Knight • Dir. Paul Saltzman (Prom Night in Mississippi) • Premieres Sept 29, 8:45pm Empire Granville 4

2. Occupy Love • Dir. Velcrow Ripper (Scared Sacred, Fierce Light) • Premieres Oct 4, 9pm Empire Granville 1

3. Shadows of Liberty • Dir. Jean-Philippe Tremblay • Premieres Oct 5, 3:20 p, Empire Granville 5

4. Blood Relative• Dir. Nimisha Mukerji (65_RedRoses) • Premieres Oct 6, 6:45pm Empire Granville 2  


Our ongoing work on The Corporation has been a calling card, but that project is by no means over for me. I am still balancing my desire to truly have an impact on the corporate form itself, and to build a movement out of the consistently growing numbers of supporters who contact us. As happens at this time every year I have had a lot of filmmakers who are also fans of The Corporation inquiring about working with us. 

This blog began as a letter to one of these filmmakers, and as it turned into a manifesto of sorts I decided to blog-i-fy it for all to read. This season, this contemplation is being tempered with the need to create a real live business plan for growth as part of the VanCity Women Entrepreneurs program I was accepted into. Currently, I am getting support to work on this growth plan and will be give the opportunity to pitch it to potential lenders and investors.

As happens every time more filmmakers want us to take on their projects I do a lot of soul searching about what exactly we did for films before, and what I can realistically do for them. I've been backward engineering the successes and challenges fo the work with The Corporation...

The Corporation has been a project now for me, for over a decade. I was involved with The Corporation before it was even in production, and my role was far more than that of someone brought in after the fact. My roles were as producer and creative director of the website, and Creative director for the branding (we created the signature logo) plus "Director of Corporate Communication" - an ironic title reflective of my role not as a publicist but as the producer/director of the entire grassroots outreach.

All efforts were centred around having the website as our communications hub and tool. With Mark Achbar's help I raised 100K for the website and leveraged 100K more from distribtuors in four countries, who collectively spent a million in advertising all directing traffic to our website, which continues to have a significant amount of traffic ten years later. In essence, a campaign needs to be produced and directed, and the resources required, as well as the timeline are much the same as making a film! 

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Hot Docs, 65_RedRoses Screenings, and Me to We Style!

By Michelle Reid On May 01, 2012 | 0 Comments

65_RedRoses at Hot Docs!

It's Hot Docs in Toronto! Have you seen our fabulous 65_RedRoses ad in the Hot Docs edition of POV Magazine? It's appropriate considering that the original cut of 65_RedRoses made its debut at Hot Docs in 2009. We're delighted to share that Colette, our Director of Distribution, is at the festival this week, promoting our work,  connecting with filmmakers and attending industry events. If you see her, say hello!

The US Premiere of 65_RedRoses is happening this Thursday on OWN Documentary Club (May 3rd, 9/8c), which you can read all about on the 65_RedRoses blog.

For Canadian viewers who are hoping for a chance to see the film, we have upcoming screenings in Vancouver, Calgary, and Edmonton. You can also buy a copy of the DVD from our 65_RedRoses Store!

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Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.

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